Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Company and products: Help customers recognize and recall name of company and its products
B. Create brand for company or product.
Borrow equity of another company's brand
Use licensed properties
|1||1986||5311||Sears has linked its holiday promotional plans with those of McDonald's; the restaurant giant expects to give away 20 million coupons good for $5 off at Sears on the $25 Fievel doll.|
|2||2003||5311||Saks' department stores such as Saks Fifth Avenue, Proffitt's and Carson Pirie Scott are going to include FAO toy sections to compete with Wal-Mart during the holidays.|
|3||2001||5331||In response to intensified competition for the business of middle-class Americans, department and chain stores are working to improve offerings and capture more of their clientele’s money from specialty shop rivals. Kmart is extending its popular Martha Stuart line through 2008 and recently signed exclusive apparel deals with Joe Boxer and Disney.|
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