Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Company and products: Help customers recognize and recall name of company and its products

B. Create brand for company or product.

Borrow equity of another company's brand

Use licensed properties

No. Year SIC Note
1 1986 5311 Sears has linked its holiday promotional plans with those of McDonald's; the restaurant giant expects to give away 20 million coupons good for $5 off at Sears on the $25 Fievel doll.
2 2003 5311 Saks' department stores such as Saks Fifth Avenue, Proffitt's and Carson Pirie Scott are going to include FAO toy sections to compete with Wal-Mart during the holidays.
3 2001 5331 In response to intensified competition for the business of middle-class Americans, department and chain stores are working to improve offerings and capture more of their clientele’s money from specialty shop rivals. Kmart is extending its popular Martha Stuart line through 2008 and recently signed exclusive apparel deals with Joe Boxer and Disney.

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