Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Company and products: Help customers recognize and recall name of company and its products
B. Create brand for company or product.
Borrow equity of another company's brand
Use brand of a strong marketing partner
|1||2000||5092||Petstore.com has an alliance with Animal Planet. The cable show promotes animalplanet.com site for which petstore provides the online commerce.|
|2||2002||5599||However there are some auto referral services that have seen no slowdown (i.e. Autobytel and CarsDirect.com Inc.). Autobytel gets a lot of traction from its advertising-partnership arrangements with such big-traffic Web sites as Yahoo Inc., Terra Lycos.|
|3||2002||5813||Peet's is still growing its retail business in new markets like North Carolina. Wholesale will remain its biggest driver for growth however. The company does sell its products over the Net and through a direct-mail unit.|
|4||1995||5945||Arcades, not retailers, have the hot video games these days–realistic, 32-bit and 64-bit simulations that won't be available for home use until late 1995, at the earliest.|
|5||1985||6141||Credit card affinity programs, where a credit card carries an exclusive affiiation with an organization, started in the early 80s.|
|6||2000||7370||QuickBooks users spend $500 billion annually, but are expensive to reach through traditional marketing channels. Intelisys will get around that by using the Internet. The Intelisys software automates the purchase-approval process.|
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