Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Company and products: Help customers recognize and recall name of company and its products

B. Create brand for company or product.

Borrow equity of another company's brand

Use brand of a strong marketing partner

No. Year SIC Note
1 2000 5092 has an alliance with Animal Planet. The cable show promotes site for which petstore provides the online commerce.
2 2002 5599 However there are some auto referral services that have seen no slowdown (i.e. Autobytel and Inc.). Autobytel gets a lot of traction from its advertising-partnership arrangements with such big-traffic Web sites as Yahoo Inc., Terra Lycos.
3 2002 5813 Peet's is still growing its retail business in new markets like North Carolina. Wholesale will remain its biggest driver for growth however. The company does sell its products over the Net and through a direct-mail unit.
4 1995 5945 Arcades, not retailers, have the hot video games these days–realistic, 32-bit and 64-bit simulations that won't be available for home use until late 1995, at the earliest.
5 1985 6141 Credit card affinity programs, where a credit card carries an exclusive affiiation with an organization, started in the early 80s.
6 2000 7370 QuickBooks users spend $500 billion annually, but are expensive to reach through traditional marketing channels. Intelisys will get around that by using the Internet. The Intelisys software automates the purchase-approval process.

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