Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier:

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

  1. Knowledge – Add knowledge

    1. Company and products

      1. Warnings and advice


        1. Build entirely new brand

          1. Create brand for finished product Examples>>

          2. Other Examples>>

        2. Use an existing company-owned brand

          1. Use brand of a related product Examples>>

          2. Bring back or use old brand Examples>>

        3. Borrow equity of another company's brand

          1. Use licensed properties Examples>>

          2. Use brand of a strong marketing partner Examples>>

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