Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Company and products: Help customers recognize and recall name of company and its products
C. Attract attention of customers to brand name.
Approach customers individually
|1||1989||5411||Some supermarkets are providing customers with their own electronic coupons, sometimes to boost sales of high-margin items. The coupons come at the checkout stand.|
|2||1999||5699||The Gap web site is promoted at every cash register, and recently in window displays with the slogan "surf.shop.ship." Clerks are trained to refer to Gap's Web site. Meanwhile online customers can return items purchased on the Net the old fashioned way, by walking into any neighborhood Gap.|
|3||1987||5734||Western Computers sent out four week sample subscriptions of the San Francisco Business Times as a promotion.|
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