Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Company and products: Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name.

Create an unusual "theme"


No. Year SIC Note
1 2001 5611 Brooks Brothers has been hoping that business attire will be coming back into style, launching ads that feature the slogan "Back to Business." The ads show off new updated classics such as "BrooksEase" suits.

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