Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Company and products: Help customers recognize and recall name of company and its products
C. Attract attention of customers to brand name.
Use non-traditional advertising in space available to many people
Use free airwaves
|1||2000||5092||The Net appears to be convenient for pet owners because most tend to buy the same stuff regularly and welcome the convenience. Most customers order from whoever has the special because sometimes it's even free.|
|2||1990||5599||Some car dealers are buying short-distance transmitters that use empty space on FM radio bands. With these "stations," businesses air information about sales or events that might otherwise go unnoticed.|
|3||2005||7929||To help boost ticket sales, promoters are trying to offer big name bands as a package, thus they will not have to lower ticket sales. IAC/InterActiveCorp's Ticketmaster sells the bulk of the seats for major tours by launching email messages aimed at fans of particular acts. Ticketmaster will soon try to reach fans on their wireless devices. The company generally sends out email notifications three days before tickets go on sale, but now they are said to be considering even more last minute alerts for fans who sign up for them. They plan on sending text messages to fans' cell phones and other wireless devices as little as 30 minutes before tickets go on sale.|
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