Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Company and products: Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name.

Establish local presence independently
Physical presence near customer

Special displays

No. Year SIC Note
1 1997 2037 Retailers are attempting to invigorate their sales of juice with new food department layouts that showcase products.
2 1987 2095 Maxwell House's fancy coffee appears at the end of coffee aisles, creating a physical and psychological separation between Private Collection and conventional brands.
3 2002 3861 For between 60 cents and 70 cents a photo, consumers can walk up to the photo kiosk machine, insert a chip, floppy disk or even the camera itself and make prints instantly.
4 2001 5311 Burlington typically displays apparel, accessories and luggage on circular racks and shelves on an open floor. Mr. Lowell's in-store boutiques stand out against the adjacent shelves of discounted bedding from big brands such as Ralph Lauren and Fieldcrest.
5 2004 5945 Build-A-Bear's new marketing tool is a mobile store that will travel to various sports and family entertainment venues to introduce Build-A-Bear to a new set of potential customers.
6 1993 5999 One study found that sales rose sharply when items like coffee & toothpaste were placed outside their normal aisles on display racks. Coffee sales rose more than 500%, even with no coupons or price cuts.

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