Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Company and products: Help customers recognize and recall name of company and its products
C. Attract attention of customers to brand name.
Use local partners to ease market entry
|1||2000||5943||Office Depot and OfficeMax like many other foreign national merchants, linked up with local partners who knew the lay of the land, a strategy that permitted quick expansion but limited operational control.|
|2||2000||6021||National Discount Brokers provides online brokerage services to 269,000 customers. For Deutsche Bank, the acquisition of NDB would be another small step into the US market. In addition, the deal would give Deutsche Bank a previously missing channel for selling stocks to Middle America.|
|3||2003||7800||Movielink LLC, which lets customers directly download movies, signed a deal to feature its service on online entertainment site Hollywood.com. Movielink, launched late last year by five major film companies, is pushing its online business. Joining up with Hollywood.com gives the firm more exposure to film fans, says Movielink's chief executive.|
|4||2004||7900||NBC paid $2.7 billion for Telemundo in April 2002. In two years, it has tripled its investment in prime-time programming to $60 million this year, enabling Telemundo to produce original shows and hire new managerial and artistic talent. For example, Telemundo recently wooed Mexican telenovela heartthrob Mauricio Islas from Televisa to start in it's latest telenovela.|
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