Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Relative benefits: Help customers understand the unique benefits of your product

B. Establish reputation for brand.

Draw on reputation of existing products


No. Year SIC Note
1 2002 5944 Tiffany's high-end jewelry store is beginning to embrace the middle class, a risk for its exclusive image. Over the past decade, the retailer has almost tripled its stores in the U.S. and shifted its promotions to advertise more lower-priced goods.

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