Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
B . Establish reputation for brand.
Use brand name to establish reputation
|1||1995||5311||Sears to open 50 Sears Hardware stores this year–a departure from old strategy of mall locations. Since 1991, Sears has renovated hundreds of dated stores. Other stand-alone stores include Sears Homelife stores and rural Sears dealer stores.|
<< Return to Acquire Steps