Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
B. Establish reputation for brand.
Get professional or third party endorsement
|1||2005||5812||Panera has long offered breads made with whole-grains but unlike the new line, they didn't meet the percentage required under new government standards. The government's focus on whole-grains has come at an opportune time, as bread bakers have recently fallen out of favor with the popularity of low-carb diets.|
|2||1990||5912||Some druggists are developing niche markets like joint ventures with hospitals to supply equipment for home health care.|
|3||2002||6211||The third party statistics on online brokers from Gomez reflect meaningful differences in execution quality that contribute to execution costs.|
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