Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
B. Establish reputation for brand.
Get professional or third party endorsement
|1||2002||4812||Both cdma200 and UMTS can provide handsets with high-speed wireless data services, such as music downloads or video-phone calls. The technologies are rolling out first in Asia. In the U.S., backers of cdma2000 include Sprint Corp. and Verizon Wireless, while AT&T Wireless and VoiceStream are in the UMTS camp. In addition, equipment vendors Nokia Corp. and Telefon AB L.M. Ericsson have invested heavily in UMTS and stand to lose if the technology is not broadly adopted.|
|2||1997||5942||Independent bookstores are striking back against megastores and book reviews working together by offering their own book lists. The NY Times may help them out by adding a small-store online index.|
|3||2000||6211||By cutting ties with the past and gaining the endorsement of respected investment firms, Datek Online Holdings hopes to restore its tarnished reputation.|
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