Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
B. Establish reputation for brand.
Get professional or third party endorsement
Claim market leadership as customer endorsement
|1||2000||5945||Toys R Us has the largest selection of toys of anyone and they are available 12 months out of the year. The company grew at a phenomenal 26% a year during the 1980s and by 2000 it operated 1565 stores in 27 countries.|
|2||1990||6141||Bank Americard Gold, Visa, and Mastercards are accepted at 7 million locations throughout CA and the world (vs. AmEx 3 million).|
|3||1997||8082||Market leader in a $2 billion market-Matria Healthcare is the only company focusing solely on maternity services and home care.|
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