Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Relative benefits: Help customers understand the unique benefits of your product

B. Establish reputation for brand.

Get professional or third party endorsement

Claim market leadership as customer endorsement

No. Year SIC Note
1 2000 5945 Toys R Us has the largest selection of toys of anyone and they are available 12 months out of the year. The company grew at a phenomenal 26% a year during the 1980s and by 2000 it operated 1565 stores in 27 countries.
2 1990 6141 Bank Americard Gold, Visa, and Mastercards are accepted at 7 million locations throughout CA and the world (vs. AmEx 3 million).
3 1997 8082 Market leader in a $2 billion market-Matria Healthcare is the only company focusing solely on maternity services and home care.

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