Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Relative benefits: Help customers understand the unique benefits of your product

B. Establish reputation for brand.

Get professional or third party endorsement

Industry publications

No. Year SIC Note
1 2004 5251 Home Depot's alliance with AARP includes merchandising, marketing and educational initiatives to help people make their homes safer and easier to live in.
2 2003 5411 A survey in the September 2003 Consumer Reports ranks Wegmans as the second best supermarket chain after Raley's in California. Wal-Mart comes in 25th.
3 1997 5942 In October of 1998, the New York Times and Barnes & Nobles Inc. wired their web sites together so customers could read review and then buy. Smaller bookstores were hurt.

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