Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
B. Establish reputation for brand.
Associate product with particular values to imply relative benefits
|1||2001||5734||Apple's new retail stores will most likely appear in upscale shopping centers and malls.|
|2||1990||6000||Some banks offer "image" advertising featuring posh offices.|
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