Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Relative benefits: Help customers understand the unique benefits of your product

B. Establish reputation for brand.

Associate product with particular values to imply relative benefits
Personal values


No. Year SIC Note
1 2002 5945 Right Start Inc. now FAO Inc. is positioning itself as a high-quality alternative to the mass market chains of Wal-Mart Stores, Toys "R" Us Inc., Target Corp, and Kmart Corp. All these mass market chains account for the bulk of U.S. toy sales.
2 2001 6141 AmeriCredit Corp. is considered a subprime auto lender, and lends to those with weaker credit histories.

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