Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
B. Establish reputation for brand.
Associate product with particular values to imply relative benefits
|1||2002||5945||Right Start Inc. now FAO Inc. is positioning itself as a high-quality alternative to the mass market chains of Wal-Mart Stores, Toys "R" Us Inc., Target Corp, and Kmart Corp. All these mass market chains account for the bulk of U.S. toy sales.|
|2||2001||6141||AmeriCredit Corp. is considered a subprime auto lender, and lends to those with weaker credit histories.|
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