Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
B. Establish reputation for brand.
|1||2002||3400||Emerilware, a cookware line from All-Clad, lacks the distinctive bonded metal layers that set the All-Clad line apart. The company watches closely to make sure stores don't try promoting Emerilware as All-Clad.|
|2||2000||4833||Viacom Inc.'s Blockbuster video-store chain has teamed up with telephone companies and utility Enron Corp. to provide its own video-on-demand service by the end of the year. The Blockbuster Chief Executive said they will double the market for video rental.|
|3||2004||5331||Taobao Chinese online trading site remains free of any international partners in order to keep catering to the preferences of Chinese users.|
|4||2003||5999||MusicNow will start selling individual songs online from a new digital music store on Best Buy's Web site. Before, MusicNow required that consumers subscribe to its service for $9.95 a month before they could purchase single songs online. It carries more than 400,000 songs. MusicNow will offer Best Buy customers one-time specials, such as 10 free songs they can download if they sign up for the subscription service. Best Buy will promote the MusicNow service with video screen kiosks in its stores.|
|5||1995||6031||Buyer brokers represent the home buyer's interests, in contrast with a traditional real estate broker legally bound to work for the seller who pays the commission and therefore may be more intent on selling listed homes than finding your dream house.|
|6||1993||7319||More and more commercials are promoting consumer loyalty by spotlighting testimonials from dedicated customers.|
|7||1997||8082||Market leader in a $2 billion market-Matria Healthcare is the only company focusing solely on maternity services and home care.|
<< Return to Acquire Steps