Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Relative benefits: Help customers understand the unique benefits of your product

C. Deliver brand message to customers.

Deliver message directly to customer

Use public to tout brand

No. Year SIC Note
1 2004 5331 Target creates select groups of tastemakers comprised of shoppers in key buzz markets who morph into one-on-one marketers. By converting shoppers into evangelists for the store, the credibility factor is significant.

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