Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Relative benefits: Help customers understand the unique benefits of your product

C. Deliver brand message to customers.

Emphasize unique benefit in message


No. Year SIC Note
1 1987 6211 JP Morgan advertisement: stresses how hard JP Morgan listens to its customers, and builds "close and enduring financial partnerships."

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