Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
C. Deliver brand message to customers.
Emphasize unique benefit in message
|1||1986||5812||Burger King is running ads on a Spanish channel.|
|2||2001||5812||Chuck E. Cheese started a national advertising campaign recently with ABC and Warner Bros. Most commercials run during Saturday morning cartoons.|
|3||1990||7011||HBR has changed the way it advertises. Instead of advertising in expensive general-interest & in-flight magazines, the hotel group has printed up brochures targeting Japanese tourists; it is also advertising in publications such as Modern Maturity.|
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