Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Relative benefits: Help customers understand the unique benefits of your product

C. Deliver brand message to customers.

Emphasize unique benefit in message


No. Year SIC Note
1 1986 5812 Burger King is running ads on a Spanish channel.
2 2001 5812 Chuck E. Cheese started a national advertising campaign recently with ABC and Warner Bros. Most commercials run during Saturday morning cartoons.
3 1990 7011 HBR has changed the way it advertises. Instead of advertising in expensive general-interest & in-flight magazines, the hotel group has printed up brochures targeting Japanese tourists; it is also advertising in publications such as Modern Maturity.

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