Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
C. Deliver brand message to customers.
|1||2001||5621||To increase brand recognition, Chico's is testing television ads on such shows as Martha Stewart Living, The Oprah Winfrey Show, NBC's Today show and ABC's Good Morning America. Its target market is women aged 35 to 55.|
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