Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

A. Warnings and advice

No. Year SIC Note
1 1991 0 Article recommends that companies use customer data to take orders. Can steer customers to other merchandise they may want, and begin up-to-date credit checks for customers with credit problems.
2 2003 5000 Retailers can use certain techniques to guide customers along a preferred pathway. Customers tend to research in locations with better service and buy the selected product at a lower price somewhere else. Retailers can capitalize on the research and product comparison that customers carry out by guiding them to those resources and advertising there. Advertising can be placed on consumer websites to make shopping easier for customers.
3 1995 5945 Toys have become so sophisticated that the self-serve concept doesn't always work.
4 2001 6211 Brokerage firms today are focusing less on fancy decorations and a high-class and luxurious image and more on emphasizing the knowledge and experience of their staff and taking a proactive stance in dealing with their clients' investments.
5 2001 6211 Online brokers and cheap trades were in vogue when markets were rising. But now, investors who thought they knew it all are finding that they needed advice all along. Many are too scared to make their own trades are high-tailing it out of the markets.
6 2002 6531 Historically, traditional realtors have guarded their listings under lock and key. This forced buyers to go directly to realtors to find out what homes are for sale and had enabled realtors to continue charging sellers 6% fees for selling.

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