Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

B. Acquire

Information about products for sale

No. Year SIC Note
1 1987 5300 With new home shopping, Penney's customer tunes into the Telaction channel, chooses a product from a menu, then chooses products and information about the products from a touch-tone phone.
2 2004 5511 Car-shopping sites like have been adding research tools and features like the ability to sell your used car, in an effort to become a one-stop shop.
3 2002 5599 DealixCorp CEO believes that business won't grow much more for a while because carmakers are offering fewer 0% financing deals. In addition many of the visitors to the site are using it to look up information and deals, not to "purchase" them.
4 2001 5734 Apple Computer's new retail stores are selling more high-end PC's and laptops. Apple credits these sales to the highly-informed sales staff which can properly demonstrate Apple products' many features to customers.
5 1997 5942 In October of 1998, the New York Times and Barnes & Noble Inc. wired their web sites together so customers could read review and then buy. Smaller bookstores were hurt.
6 2002 5999 Retailers last year spent about $3.5 billion installing and maintaining updated point-of-sale systems, replacing terminals that functioned primarily like cash registers with Web-enabled terminals that allow sales personnel to get real-time information on inventory or details about specific products.
7 2001 6211 There is extensive coordination between all departments of the most successful marketing businesses. SEI Investments, for example, held off-sites with clients to develop its product.
8 2004 6282 is a website that attracts up to 4 million people a month and gives these people financial information, insight and comparison shopping for mortgage rates, CD interest, car loans and home insurance.
9 2004 6282 Bankrate offers it own editorial content from 15 staff writers and around 20 free-lancers. And it sells data to newspapers and publishes three newsletters.
10 2001 6411 State insurance sites also have price comparison tables to give specific consumer-types different quotes. They also have records of complaints of specific companies, to show the service each company would provide.

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