Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

B. Acquire

Price information

No. Year SIC Note
1 2004 6282, the main product of 27-year-old Bankrate Inc., offers real-time information gleaned from scores of financial sources across many financial sectors. The Web site distills data from almost 5,000 financial institutions in almost 200 markets in 50 states. It has some 200 financial products available to online visitors.
2 1992 6399 Progressive starting new Express Quote Services. Customers call toll-free number and are interviewed for details that affect rates. For $25, Progressive will mail a list the following day of rates from the 8 largest insurers in CA, tailored to customer.

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