Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A.
Knowledge: Add knowledge
3.
Process where product is used: Explain how product can or should operate in customer cost system
B.
Acquire
| No. | Year | SIC | Note |
| 1 | 2004 | 5511 | Car-shopping sites like CarsDirect.com have been adding research tools and features like the ability to sell your used car, in an effort to become a one-stop shop. |
| 2 | 2002 | 5999 | Retailers last year spent about $3.5 billion installing and maintaining updated point-of-sale systems, replacing terminals that functioned primarily like cash registers with Web-enabled terminals that allow sales personnel to get real-time information on inventory or details about specific products. |
| 3 | 2004 | 6282 | Bankrate.com is a website that attracts up to 4 million people a month and gives these people financial information, insight and comparison shopping for mortgage rates, CD interest, car loans and home insurance. |
| 4 | 1992 | 6399 | Progressive starting new Express Quote Services. Customers call toll-free number and are interviewed for details that affect rates. For $25, Progressive will mail a list the following day of rates from the 8 largest insurers in CA, tailored to customer. |
| 5 | 2001 | 6411 | State insurance sites also have price comparison tables to give specific consumer-types different quotes. They also have records of complaints of specific companies, to show the service each company would provide. |
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