Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

C. Use

Regular use

No. Year SIC Note
1 2004 5000 Products best suited for in-home selling are those that need explanation. Tomboy Tools for Women fall into this category, as women often feel uncomfortable buying hammers and drills from huge hardware stores. Tomboy's in-home demonstrations show women how to use 50 different tools. Their 2004 sales are expected to rise 15% from last year's $500,000. Creative Memories, which sold $400 million in photo and scrapbook supplies in 2003, has parties where guests learn how to preserve photos on acid-free paper. Men are also involved in these parties, as ProShopathome has parties for golfers.
2 2001 5731 Companies that cater to mass electronic sales such as Best Buy and Circuit City are now facing tougher competition from large specialty and regional electronic sellers, such as Good Guys Inc. and Ultimate Electronics Inc., which are leading in the growing market for higher-end electronic goods. These high-end retailers are doing so with premium products and excellent customer service.
3 2001 5731 Central to high end electronics retailers' success is their extensive staff training.
4 1987 5940 Many backpacking stores – such as North Face, Marmot Mountain Works and REI – trying to win new customers by organizing weekend backpacking trips, sponsoring ski competitions and bringing in sports celebrities to sign autographs.

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