Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Process where product is used: Explain how product can or should operate in customer cost system
|1||2004||5045||CDW is using the field sales force and specialty group initiatives to help fuel sales. Each field employee represents four or five account representatives back at the company headquarters. The company has gone from 15 experts in its specialty group to more than 150 people today. The employees are more like system engineers than account managers. They make recommendations and suggest options for hardware and software.|
|2||2003||7375||Through the Web, eBay's citizens have access, 24 hours a day, to every trend, every sale, every new regulation in the eBay world. The system is utterly transparent now.|
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