Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product.

Reduce price for a comparable product

Create price tiers

No. Year SIC Note
1 2001 6141 AmeriCredit Corp. uses specially tailored data to create their 12 different models for pricing and underwriting, which sets loans at rates between 10% & 25%.
2 2000 6211 American Express offers free trade for those with more than $100,000 in assets and unlimited free purchase orders for those with more than $25,000. The freebie has attracted a lot of customers, however the site is better suited for long-term investors.
3 2005 6321 State Farm Insurance recently heard from its online community how unpopular its plan was to offer reduced rates for safe drivers willing to drive with "black boxes" (which would monitor how and when they drove).

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