Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product.
Reduce price for a comparable product
|1||2003||5999||Petsmart turned itself around from three years ago when it was in the red by becoming shopper-friendly and maintaining competitively low prices.|
|2||2005||7375||For the small-town attorney or building contractor, traditional pay-per-click Web ads still don't lead to phone calls as often as phone-book classifieds. So AOL in April started selling pay-per-call ads with technology from San Francisco startup Ingenio.|
|3||2004||7841||Netflix has built a loyal following and has been briskly adding new subscribers to its rolls, despite the alternatives open to consumers. The company attributed its improved subscriber growth to the Nov. 1 price cut in its monthly subscription fee to $17.99 from $21.99, an effort to blunt the then-impending entry of Amazon into the DVD-rental market.|
<< Return to Acquire Steps