Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product.

Reduce performance benefits
Reduce function benefits


No. Year SIC Note
1 2004 5900 RealNetwork's online-music services have captured the most attention. It operated the Rhapsody service and runs an online store that sells music downloads. Rhapsody, which has thrived since the recording industry clamped down on illegal music swapping sites, charges users $9.95 a month for unlimited playing of songs on a personal computer. The songs are rented not purchased.
2 2001 7841 A struggling economy could help the movie rental business as movies are seen as the best value for the buck in terms of entertainment.

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