Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product.
Reduce performance benefits
Reduce convenience benefits
|1||1999||5311||Duckwall-Alco's pricing strategy is to slash prices permanently on high-volume products. This draws customers in consistently. This has allowed the company to save on advertising and allow it to operate efficiently.|
|2||2001||5661||Shoe Carnival avoids high priced malls in favor of strip malls. This helps lower operating costs and allows the store to underprice its competitors.|
|3||1986||5990||Office Club outlets offer dues-paying members deep discounts on nationally advertised brands. They restrict shelf and floor space to anything and everything for the office.|
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