Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product.

Reduce performance benefits

Reduce convenience benefits

No. Year SIC Note
1 1999 5311 Duckwall-Alco's pricing strategy is to slash prices permanently on high-volume products. This draws customers in consistently. This has allowed the company to save on advertising and allow it to operate efficiently.
2 2001 5661 Shoe Carnival avoids high priced malls in favor of strip malls. This helps lower operating costs and allows the store to underprice its competitors.
3 1986 5990 Office Club outlets offer dues-paying members deep discounts on nationally advertised brands. They restrict shelf and floor space to anything and everything for the office.

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