Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product.
Produce inexpensive products with little known brand name
|1||2000||5651||Discount clothing store Factory 2-U has undercut other discount stores by setting prices 30-60% below other stores. Factory 2-U has focused on selling what customers want, casual clothes, and name brands not off brands like competitors.|
|2||2003||5942||Book Baron manages to compete in the book retail industry with flashy giants like Barnes & Nobles, convenient online site like Amazon.com, and the over 12,000 specialty bookstores. It is one of the nation's 10 great used-book stores according to USA Today.|
|3||2000||6211||Recently, Ameritrade Holding quietly opened a new bare-bones brokerage, Freetrade.com, that offers free trades at the market price but provides no customer service by phone or statements by mail. It didn't take long for challengers to emerge, such as FreeTradez.com.|
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