Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product.
Reduce ambiance or advice and increase customer purchase or preparation time
|1||2001||5141||Fleming Cos, the grocery distributor, faced difficult times as discount chains and club stores gobbled up business from independent grocers, its main customer base. Now, the company is expanding its discount stores under the Food4Less and Fresh4Less names. The stores require lower initial investment and generate more cash flow. This approach targets shoppers more interested in price than convenience who are willing to drive to save money.|
|2||2001||5641||In 2001, OshKosh B'Gosh planned to open six factory outlets while closing two of its stores.|
|3||2004||6141||The financial services offered by Bankrate.com are free to visitors because advertisers pay to keep the site up and running.|
<< Return to Acquire Steps