Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product.

Substitute lower cost benefits for higher cost benefits

Add convenience while reducing function

No. Year SIC Note
1 2000 5600 The entrepreneur of Wear America puts 150 to 200 items of designer clothing and accessories up for sale on eBay, and other auction sites. He has great prices on Hugo Boss shirts, Fendi bags, Armani loafers, and Ralph Lauren sweaters.

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