Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

  1. Knowledge: Add knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money – Reduce the money the customer uses with the product


        1. Warnings and advice Examples>>

        2. Reduce price for a comparable product

          1. Package functions for lower cost per function used Examples>>

          2. Create price tiers Examples>>

          3. Offer introductory pricing Examples>>

          4. Lead prices down Examples>>

          5. Reduce price of component Examples>>

          6. Other Examples>>

        3. Reduce Performance benefits

          1. Reduce Function benefits

            1. Reduce size, speed or power Examples>>

            2. Reduce choice Examples>>

            3. Other Examples>>

          2. Reduce Convenience benefits Examples>>

          3. Reduce both Function and Convenience benefits

            1. Produce inexpensive products with little known brand name Examples>>

            2. Reduce ambiance or advice and increase customer purchase or preparation time Examples>>

        4. Substitute lower cost benefits for higher cost benefits

          1. Add Convenience while reducing Function Examples>>

          2. Substitute low cost Convenience for high cost Convenience Examples>>

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