Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself.
Warnings and advice
|The internet is presenting problems to the conventions industry. More people are going online to book cheaper hotels in the same neighborhood as the convention.
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