Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
C. Reduce the customer’s spending on other products used with the product.
Warnings and advice
|1||2001||0||At classic car auctions, cars that go for inflated prices can lead to higher prices for subsequent vehicles. Retailers can harness this power by placing expensive goods near the register to allow customers to rationalize their relatively modest purchase.|
|2||2000||3861||In web based photo services, Kodak's joint venture with AOL "You'veGotPictures" flopped. Fewer than 5% of AOL' s members used it. Sites like SnapFish and Ofoto were giving away the picture sharing for free while You'veGotPictures" charges $7.|
|3||2003||5251||Home remodeling expected to be the fastest-growing mature business in the U.S. over the next five to ten years due to growth in aging baby boomer segment who spend more than others on remodeling.|
|4||2003||5251||Seigle's decided in the early 1990s not to compete with giant rivals Home Depot and Lowe's in the retail home-center market and return to being a supplier to home builders.|
|5||2003||5311||Sears is going on an offensive, cutting prices and switching strategies in the hope of regaining appliance buyers.|
|6||2001||5331||To keep its company growing, Family Dollar takes care to keep its sights on exactly who its customers are. Family Dollar tries consistently to give low- to lower-middle-income customers the best values for their basic needs.|
|7||2003||5331||The CEO of 99 cent only stores has an unconventional rule about retail: Location doesn't matter: The stores don't need any specific environment to work- has done well on the border of Beverly Hills and in dodgy strip malls.|
|8||2002||5399||Dollar chains are also luring upper-crust buyers to boost their sales.|
|9||1993||5734||Egghead is hard-pressed to keep up with the new computer superstore chains which stock a wide range of software and hardware at rock-bottom prices.|
|10||2000||5912||In between 1992 and 1998, the number of drugstore chain stores increased 16% in the U.S. as the number of independents fell 24% to 20,641. But in 1999, the independents numbers grew slightly.|
|11||2000||6021||FleetBoston's response to Salem Five is to acknowledge that Salem Five's checking accounts pay higher interest rates, but says they must do so because they must compete with Fleet's large branch and ATM network.|
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