Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

C. Reduce the customer’s spending on other products used with the product.

Products customers use with main product

No. Year SIC Note
1 2004 4841 To lure customers, satellite companies recently have begun dropping their prices on their equipment. DirecTV has offered TiVo for just $49 to new customers.

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