Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
Reduce the customer’s spending on other products used with the product.
|1||2000||3861||In web based photo services, Kodak's joint venture with AOL "You'veGotPictures" flopped. Fewer than 5% of AOL' s members used it. Sites like SnapFish and Ofoto were giving away the picture sharing for free while You'veGotPictures" charges $7.|
|2||2004||4841||To lure customers, satellite companies recently have begun dropping their prices on their equipment. DirecTV has offered TiVo for just $49 to new customers.|
|3||2001||5331||To keep its company growing, Family Dollar takes care to keep its sights on exactly who its customers are. Family Dollar tries consistently to give low- to lower-middle-income customers the best values for their basic needs.|
|4||1993||5734||Egghead is hard-pressed to keep up with the new computer superstore chains which stock a wide range of software and hardware at rock-bottom prices.|
|5||2000||6021||FleetBoston's response to Salem Five is to acknowledge that Salem Five's checking accounts pay higher interest rates, but says they must do so because they must compete with Fleet's large branch and ATM network.|
<< Return to Acquire Steps