Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
Improve the customer's profits directly
|1||1993||5411||In Europe, the number of small and medium-size stores has fallen drastically in past 5 years. Suburban superstores more popular. France has ordered halt on authorizations for new superstores. Belgian & Portuguese lobbying groups won ban on superstores.|
|2||2002||5712||Furniture.com's new strategy shows a trend of online retailers partnering with old retailers once the online companies reach financial problems.|
|3||1987||8099||Hospitals are installing computerized systems to refer patients to doctors. Services typically provide information on a doctor's location, hours, training, board certification, & acceptability to insurance carriers.|
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