Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Locate closer to current customer location

Follow current customers to new locations

No. Year SIC Note
1 2001 4724 Orbitz LLC plans to sell cheap air fares from its airline investors using a fare-search engine developed by the Massachusetts Institute of Technology. Orbitz lets airlines build a consortium on the Web that sells net only air fares not available elsewhere.
2 2002 4724 and Expedia give hotel owners a chance to reach travelers who aren't usually customers of their brand, a large group of consumers who are not brand loyal and who buy on price.
3 2004 5600 After many years of resisting malls and proximity to anchor tenants, Urban Outfitters is finally expanding into them. Of the 30 new Urban and Anthropologie stores slated to open next year, 33% will be in malls.
4 2001 6141 In response to companies like Achex and PayPal, credit card companies are starting their own initiatives. VisaDirectExchange aims to get banks an easier way to process payments on the web and to handle person to person payments.
5 1989 7999 Ticketmaster claims much of its success over Ticketron due to its focus on the West Coast, where so many entertainment promoters are based.

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