Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product.
Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Locate closer to current customer location
Follow current customers to new locations
|1||2001||4724||Orbitz LLC plans to sell cheap air fares from its airline investors using a fare-search engine developed by the Massachusetts Institute of Technology. Orbitz lets airlines build a consortium on the Web that sells net only air fares not available elsewhere.|
|2||2002||4724||Hotels.com and Expedia give hotel owners a chance to reach travelers who aren't usually customers of their brand, a large group of consumers who are not brand loyal and who buy on price.|
|3||2004||5600||After many years of resisting malls and proximity to anchor tenants, Urban Outfitters is finally expanding into them. Of the 30 new Urban and Anthropologie stores slated to open next year, 33% will be in malls.|
|4||2001||6141||In response to companies like Achex and PayPal, credit card companies are starting their own initiatives. VisaDirectExchange aims to get banks an easier way to process payments on the web and to handle person to person payments.|
|5||1989||7999||Ticketmaster claims much of its success over Ticketron due to its focus on the West Coast, where so many entertainment promoters are based.|
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