Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Locate closer to current customer location


No. Year SIC Note
1 2003 2833 Aceto Corp. connects producers with buyers in drug, chemical and agricultural markets. Aceto's key customers are generic drugmakers (35% of sales). They supply chemicals for more than 100 drugs that have gone off patent.
2 2002 5331 99 Cent Only plans to take on the much larger Family Dollar and Dollar General chains with a national expansion. One difference between 99 Cents Only and the other stores is that 99 Cents prefers to go into middle class neighborhoods.
3 2001 6411 The policies of different kinds of insurance are offered online on specific sites. For auto insurance, InsWeb is the most comprehensive site. For life policies the from Fidelity earns high marks.
4 2000 7375 Verticalnet sets up links between buyers and sellers within industries. The firm has built sites for 55 industries, and has recently received a $100 million investment by Microsoft.

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