Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product.
Bring products closer to the customer
Offer current products to current customers in non-traditional purchase locations
Offer products at locations of leisure
|1||1986||5311||Bloomingdale's to open two shops in New York's Kennedy International airport. Will be specialty stores that carry only merchandise with the "Bloomie's logo."|
|2||2000||6021||Northern Trust wants to run 100 personal financial services offices around the country by 2003–that would put it in reach of 40% of millionaire households. It currently has 81 offices in 12 states with an emphasis on the Sunbelt, where its clients retire.|
|3||1989||7389||American Express is negotiating with fast food restaurants to get charge cards honored there.|
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