Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
A . Reduce steps the customer must use with the product.
Bring products closer to the customer
Offer current products to current customers in non-traditional purchase locations
Allow purchase of products from home or office
|1||2003||7800||Movielink LLC, which lets customers directly download movies, signed a deal to feature its service on online entertainment site Hollywood.com. Movielink, launched late last year by five major film companies, is pushing its online business at a time when other online companies, such as RealNetworks Inc., have seen some success charging customers for features such as streaming sports videos.|
|2||2003||7832||Fandango's print-at-home feature for movie tickets works in 40 cities. Automated box offices charge no fees and allow moviegoers to bypass long box office lines.|
|3||2003||7841||Movielink's pairing with Hollywood.com should help it better compete with rivals such as CinemaNow Inc., owned by Lions Gate Entertainment and Netflix Inc. Netflix rents digital videodisks by mail. But that’s only until movie downloads take off. It's just a way of establishing a monthly relationship with customers that can be moved into downloads later.st a way of establishing a monthly relationship with customers that can be moved into downloads later.|
|4||1998||8082||In Home Health, Inc. specializes in providing comprehensive services to clients in their homes. The company provides skilled nursing, infusion therapy, hospice, rehabilitation and personal care through a network of 43 offices in 14 states.|
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