Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Bring products closer to the customer
Offer current products to current customers in non-traditional purchase locations

Add products to locations customers visit

No. Year SIC Note
1 2000 5499 7-Eleven plans to encourage Web-order companies to send products to the 7-Eleven distribution network for pickup at nearby stores. The method cuts costs and doesn't demand that the customer be at home when the truck arrives. 7-Eleven employees already fill depleted shelves by ordering from handheld terminals, so designing another simple system will help minimum-wage counter-help keep track of everything. At Esbooks, a Japanese book Web site set up last November, 93% of people who bought books have chosen to pick them up at 7-Eleven instead of having them home-delivered.
2 1988 5812 All of Walgreen's stores are linked by satellite so that customers can fill prescriptions at various locations.
3 1994 5812 In effort to update, Dunkin' Donuts to offer flavored coffees. And double the # of outlets in the next 5 years in new places like gas stations, airports, highway reststops, hospitals. But doesn't want to alienate its middle of road customers.
4 1992 6021 NCB has bankers in supermarkets, announcing loans and promoting banking services available in the NCB office within the supermarket.
5 2000 6021 E-Trade also announced a pilot program to build E-Trade financial service centers within Target Corp. stores, another step in adding at least a few bricks to the clicks. Telebank had 130,000 customers before the merger.
6 2003 6022 Commerce brings in deposits by positioning its outlets on busy suburban thoroughfares. There are 225 branches located in New Jersey, Pennsylvania, Delaware, and New York and they are open on weekends and most holidays.
7 1990 7389 Bank Americard Gold Visa and Mastercards offer over 825 Bank of America branches in CA.
8 1996 7841 Blockbuster has recently opened 6 mini-Blockbusters at Wal-Mart supercenters.

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