Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product.
Bring products closer to the customer
Offer current products to current customers in non-traditional purchase locations
Add products where customers purchase other products
|1||1990||3999||Nordictrack is opening a retail store as well as 15 kiosks in malls, to advertise.|
|2||2001||5735||Handleman's internet initiatives might boost future growth. The company is testing kiosks in Canadian Wal-Marts that let music fans search tens of thousand of artists and have discs shipped to them.|
|3||1995||5900||Sunglass Hut offers convenience and one-stop shopping in its category. They stock 1,000 kinds of sunglasses in their mall kiosks.|
|4||2002||5945||FAO Inc. plans to build 130 Right Start boutiques inside Zany Brainy outlets between now and 2003. The move will allow Right Start to expand its client base without the expense of opening new shops.|
|5||2004||6211||With trading volume down and competition up, online brokers are devising new ways to attract investors. Fidelity is teaming up with eBay to give special rewards to eBay customers who open accounts. E*Trade and Schwab have launched credit cards that reward users with free trade.|
|6||1987||8900||Citicorp's money transfer service will be conveniently available in grocery stores and pharmacies.|
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