Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product.
Bring products closer to the customer
Arrange for customer transportation to product
|1||1993||5599||The local Toyota dealer supplies a free shuttle service to drive customers to their homes, offices or public transit and pick them up when their cars are ready.|
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