Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product.
Bring products closer to the customer
Bring current products closer to new customers
Cover a broader geographic market with current products
Add current products where average customer volume is low
|1||1998||5331||Wal-Mart even took a page out of Family Dollar's strategy book. In 1998, Wal-Mart rolled out its smaller-store concept, Neighborhood Market. Although small for Wal-Mart means 40,000 square feet, analysts say it can be a threat to the convenience of smaller stores.|
|2||1999||5944||As of Jan. 1, 1999 Tiffany & Co. will cut the middleman and sell diamonds directly to consumers. And the company no longer plans to sell diamonds wholesale. Instead, it will build more retail stores to reach far-flung customers.|
|3||2000||6531||Home Builder.com a web site operated by Home Store.com has about 150,000 new homes listed on its site from 12,000 builders including large ones like Centex. In response, the nation's five largest home builders announced plans to form a web site.|
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