Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product.
Bring products closer to the customer
Bring current products closer to new customers
Serve new customers in a new geographic market
Move into distant markets
|1||2003||2329||Jos. A. Bank Clothiers Inc. sells a full line of men's casual and tailored clothing and accessories. The company has expanded into California with three stores, using market information from their Internet and mail order sales to pinpoint the clusters of California customers. California has made up 10% of the segment's sales and was the #1 state for direct marketing.|
|2||2000||5331||Wal-Mart Stores faced a looming glut of its discount stores, but escaped by successfully launching a new chain of Supercenters and a push to bring its "everyday low prices" to foreign countries.|
|3||2001||5600||Although Abercrombie & Fitch Co. is not predicting imminent aggressive expansion, the chain is considering a move into Canada such as competitor American Eagle Outfitters has done.|
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