Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Bring products closer to the customer

Serve new customers with a new channel of distribution

No. Year SIC Note
1 2000 5999 Traditional retail stores give shoppers a greater feeling of security. But many customers still turn to online stores that are cheaper. Therefore traditional retail stores have thrown in the towel and offer price-competitive, high-ranking online systems.
2 1990 6021 First Nationwide will significantly expand its branch network in Kmart stores this year. First Nationwide first started placing branches in the discount stores in 1984.
3 2003 6021 The use of Internet banking is expected to grow 19% each year through 2007. By then, more than 50 million American households will bank online, according to Jupiter Media Metrix Inc.
4 1997 6211 Dozens of brokerage firms are jumping into online trading. Charles Schwab launched an Internet trading site in May, and heavily promotes electronic trading software packages like e.Schwab.
5 2002 7011 now covers 285 destinations vs. 171 a year ago. The hotels it books have grown to 6,600 from 3,900 says the president.

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